Considered Design Hub by Farfetch

considered design hub powered by farfetch pillar signage work
considered design hub powered by farfetch pillar signage work
farfetch considered design hub close up of students work
considered design hub powered by farfetch podium of hanging student work
Positively Farfetch answer pegboard and question
Farfetch considered design hub pegboard close up
considered design hub powered by farfetch at graduate fashion week 2019 podium of hanging student work

Considered Design Hub by Farfetch

Positively Farfetch sponsored area

Custom interactive display solution to showcase the winning looks of the Farfetch Considered Design Awards and provoke discussion about sustainability in the fashion industry at Graduate Fashion Week 2019.

The multifunctional space needed to combine garment display with a talkspace and a high impact visual backdrop. 

We combined an affordable truss structure with a custom display plinth to display the shortlisted looks for the competition. A bespoke, sustainably sourced CNC pegboard was made to convey the brand’s sustainability message of ‘Positively’ Farfetch. Visiting students were asked to add coloured wool threads to the pegboard to poll their views on their sustainability priorities. Over the course of the event, while talks were hosted to explore the future of sustainable fashion, the pegboard became a vibrant talking point.

“Nicky and Ethan were able to take a very broad client brief and really drill down into what was required to be translated into a physical exhibit. They worked closely with the client throughout with huge professionalism, providing fantastic ideas and guidance that delivered a hugely successful exhibit that formed our first Sustainability hub at Graduate Fashion Week. “

Graduate Fashion Week

Graduate Fashion Week Ralph Lauren installation
Graduate Fashion Week Ralph Lauren installation
GFW19 gala awards show catwalk winner
hanging wayfinding signage banners
Graduate Fashion Week Ralph Lauren entrance installation
international exhibition graphic vinyl signage
GFW19 main catwalk digital screens
gfw17 12 page printed z-fold event guide
international and considered up event space at the Truman brewery Shoreditch
Gala awards show 2019 digital catwalk screens with Caryn Franklin MBE
GFW live 2017 talk space vinyl graphic signage
Awards show printed programmes in catwalk hall
graduate fashion week 2018 Truman Brewery entrance window vinyl graphics
graduate fashion week 2018 pvc canvas entrance gate signage
best of graduate fashion week catwalk show digital screens
#gfw19 social media cut vinyl signage
hanging directional signage banner
Fat Face competition winner area wall graphic vinyls
brand awareness and quotes signage wall vinyl graphic
GFW19 12 page printed z-fold event guide

Graduate Fashion Week

The world’s largest event for fashion graduates

Graduate Fashion Week is a charity organisation founded in 1991 to unify both UK and international university fashion courses and create a stronghold for the creative industries.

Showcasing the work of over 1000 of the very best students and graduates, the annual GFW event attracts 30,000 guests each June. Each event features over 20 catwalk shows, exhibitions from over 40 universities, and the acclaimed GFW Gala Awards Show.

The Here+Now team began working with the charity’s Managing & Creative Director Martyn Roberts (Fashion Scout) in 2015. We handled the event production and operations – managing all third party suppliers, event procurement and tenders, exhibition and catwalk logistics, event catering and hospitality, plus event recruitment and staffing.

As the event grew in scale and ambition the Here+Now team was instrumental in this growth, continually developing and delivering this highly complex event, until 2018.

Our creative production and design skills were utilised to contribute to highly successful event sponsorship activations, catwalk show visuals, an annual branding refresh, pre-event marketing assets, and large signage schemes for the entire event. We continue to provide this support as the charity moves into a new era.

Guests through the door
H+N director walked the catwalk
“Gina, Nicky and Ethan have proven themselves not only to be truly professional but also a great team to work with.  They continually delivered high standards of excellence, dedication and passion to the world’s largest fashion graduate event. The three of them are completely reliable and I confidently recommend them to all potential clients.
Martyn Roberts, Creative Director, Fashion Scout