Chiqui street food truck by chiquito rear view extended work

Chiqui street food truck by chiquito side view hatch up and extended out

CHIQUI STREET FOOD TRUCK

Taking Chiquito Mexican food on the road

Chiquito is the UK’s favourite Tex-Mex restaurant brand, brought to you by The Restaurant Group. It’s the UK’s largest Tex-Mex restaurant chain, with 87 restaurants and 100,000 guests each week. They have recently evolved their brand positioning, with a new street food inspired restaurant menu, a new take away service and the Chiqui Street Food Truck.

To launch these new services and products, Chiquito and their PR agency Essence Communications, were taking to the road in their customised vintage Citroen H van that would tour the UK promoting the favourite dishes from the new menu.

Members of the Here+Now team worked closely with Towability (who were customising the van), to create a stand out design for the Chiqui Street Food Truck. Along with the truck, a series of packaging was also designed. This included take away boxes which to launch their new Deliveroo service, a new in-house beer label and a trio of sauce bottles.

SERVICES

Pieces of packaging created

TRUCK CONCEPTS

Burritos consumed on project

chiquito take away Kraft box packaging and stickers

chiquito Mexican blonde golden beer bottle packaging

“A real pleasure to work with and create something we are really proud of”

EMMA HUMPHERY, CHIQUITO MARKETING MANAGER

Graduate Fashion Week Ralph Lauren installation

Graduate Fashion Week Ralph Lauren entrance installation

international exhibition graphic vinyl signage

gfw17 12 page printed z-fold event guide

international and considered up event space at the Truman brewery Shoreditch

Gala awards show 2019 digital catwalk screens with Caryn Franklin MBE

GFW live 2017 talk space vinyl graphic signage

Awards show printed programmes in catwalk hall

graduate fashion week 2018 Truman Brewery entrance window vinyl graphics

graduate fashion week 2018 pvc canvas entrance gate signage

best of graduate fashion week catwalk show digital screens

Fat Face competition winner area wall graphic vinyls

GFW19 12 page printed z-fold event guide

Graduate Fashion Week

The world’s largest event for fashion graduates

Graduate Fashion Week is a charity organisation founded in 1991 to unify both UK and international university fashion courses and create a stronghold for the creative industries.

Showcasing the work of over 1000 of the very best students and graduates, the annual GFW event attracts 30,000 guests each June. Each event features over 20 catwalk shows, exhibitions from over 40 universities, and the acclaimed GFW Gala Awards Show.

The Here+Now team began working with the charity’s Managing & Creative Director Martyn Roberts (Fashion Scout) in 2015. We handled the event production and operations – managing all third party suppliers, event procurement and tenders, exhibition and catwalk logistics, event catering and hospitality, plus event recruitment and staffing.

As the event grew in scale and ambition the Here+Now team was instrumental in this growth, continually developing and delivering this highly complex event, until 2018.

Our creative production and design skills were utilised to contribute to highly successful event sponsorship activations, catwalk show visuals, an annual branding refresh, pre-event marketing assets, and large signage schemes for the entire event. We continue to provide this support as the charity moves into a new era.

SERVICES