CHIQUI STREET FOOD TRUCK
Taking Chiquito Mexican food on the road
Chiquito is the UK’s favourite Tex-Mex restaurant brand, brought to you by The Restaurant Group. It’s the UK’s largest Tex-Mex restaurant chain, with 87 restaurants and 100,000 guests each week. They have recently evolved their brand positioning, with a new street food inspired restaurant menu, a new take away service and the Chiqui Street Food Truck.
To launch these new services and products, Chiquito and their PR agency Essence Communications, were taking to the road in their customised vintage Citroen H van that would tour the UK promoting the favourite dishes from the new menu.
Members of the Here+Now team worked closely with Towability (who were customising the van), to create a stand out design for the Chiqui Street Food Truck. Along with the truck, a series of packaging was also designed. This included take away boxes which to launch their new Deliveroo service, a new in-house beer label and a trio of sauce bottles.