considered design hub powered by farfetch pillar signage work
farfetch considered design hub close up of students work
considered design hub powered by farfetch podium of hanging student work
Positively Farfetch answer pegboard and question
Farfetch considered design hub pegboard close up
considered design hub powered by farfetch at graduate fashion week 2019 podium of hanging student work

Considered Design Hub by Farfetch

Positively Farfetch sponsored area

Custom interactive display solution to showcase the winning looks of the Farfetch Considered Design Awards and provoke discussion about sustainability in the fashion industry at Graduate Fashion Week 2019.

The multifunctional space needed to combine garment display with a talkspace and a high impact visual backdrop. 

We combined an affordable truss structure with a custom display plinth to display the shortlisted looks for the competition. A bespoke, sustainably sourced CNC pegboard was made to convey the brand’s sustainability message of ‘Positively’ Farfetch. Visiting students were asked to add coloured wool threads to the pegboard to poll their views on their sustainability priorities. Over the course of the event, while talks were hosted to explore the future of sustainable fashion, the pegboard became a vibrant talking point.

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“Nicky and Ethan were able to take a very broad client brief and really drill down into what was required to be translated into a physical exhibit. They worked closely with the client throughout with huge professionalism, providing fantastic ideas and guidance that delivered a hugely successful exhibit that formed our first Sustainability hub at Graduate Fashion Week. “
JOY CAMPBELL, BRAND PARTNERSHIPS DIRECTOR, GRADUATE FASHION FOUNDATION