Considered Design Hub by Farfetch
Positively Farfetch sponsored area
Custom interactive display solution to showcase the winning looks of the Farfetch Considered Design Awards and provoke discussion about sustainability in the fashion industry at Graduate Fashion Week 2019.
The multifunctional space needed to combine garment display with a talkspace and a high impact visual backdrop.
We combined an affordable truss structure with a custom display plinth to display the shortlisted looks for the competition. A bespoke, sustainably sourced CNC pegboard was made to convey the brand’s sustainability message of ‘Positively’ Farfetch. Visiting students were asked to add coloured wool threads to the pegboard to poll their views on their sustainability priorities. Over the course of the event, while talks were hosted to explore the future of sustainable fashion, the pegboard became a vibrant talking point.